About 10 days ago Claire Crawford from Keller Williams (a regular client of ours) called to place an order for yet another BakerB Solutions Interactive Virtual Tour (www.bakerb.com). She ordered her team’s usual services, including a basic virtual tour, submission of the tour to the MLS/MRIS and Realtor.com, music and photos for marketing. While BakerB Solutions provides services for property brochures and postcard mailers, Claire uses our photos to create her own brochures and postcards and does a great job!

The virtual tour order was for a nice single family 2-level home in Germantown, Maryland with an updated kitchen. We went out and met John Lee and the owner at the property to do the photo shoot the next day. After posting the tour online

John added the link to his team’s website www.crawfordandlee.com.

So far, nothing unusual right? Well, this is where the story gets interesting. Claire was contacted by an agent 2-days ago who was putting in an offer for the property on behalf of her out of town clients. The husband is currently stationed in IRAQ and the wife is still in Mississippi. They were home shopping the only way they could…by using the Internet!

As it turns out, they viewed The Crawford and Lee website and saw the home, our photos and the BakerB Solutions Interactive Virtual tour. Claire just called me to let me know that contract is now ratified even though the buyers haven’t even set foot in the house!

This particular example illustrates the power of online marketing. Many Realtors in our area are struggling with the current market conditions. But those like the Crawford and Lee team who understand the power of Internet marketing are leading the Realtors in Germantown Maryland, showing how a house, even in this market, can get sold for a fair price if it is marketed well!

BakerB Solutions
Interactive Virtual Tours & Marketing Specialists