Residential real estate professionals need to get back to the basics of business or their customer base will be lost. The industry is dealing with the continuing impact of sub-prime and mortgage liquidity problems in the housing market.

Some real estate agents complain about the conditions of the market, but if their home is priced right, buyers will buy. You need to inform your buyers that our local market is simply phenomenal because prices are down and interest rates are historically low.

It is important to increase your visibility in your community and your marketplace. Knock on doors; reintroduce yourself. Do not forget to place in the contract an agreement with the seller that if the property is not sold in a certain time span, the listing price will be revisited for a possible reduction. Home pricing needs to be aggressive and realistic. In this market it is a good idea to target market your prospecting to homeowners who have to sell for whatever reason, such as deaths, divorces, company relocation and downsizing.

The simple solution to the actual situation in the marketplace is to spend your time increasing the number of your listing inventory. You need to spend 100 percent of your time focused on getting your product in front of the consumer.

Most real estate companies are obtaining good results by using virtual tours and sending the tours and slide shows of properties on discs, using Panoriders and single property websites, thereby creating detailed exposure of the property for their prospects. This gives them more information than sending the standard photos and listing data.

You need to change your approach to fit today’s changing marketplace. Do something different to rebuild your productivity or you may find yourself doing something different tomorrow to make a living.

Right now there are some signs indicating that Miami’s real estate housing market is showing some signs of recovery. If you check you will see fewer foreclosure signs, that home prices are stabilizing and less time is required for listings to sell. Maybe the most important of all is that the media is becoming more positive.

For any of your virtual tour needs in Miami Beach, Miami Dade or Broward counties remember to contact Virtual Florida Tours at (305) 331 8960 or www.virtualfloridaraltours.com.

Gabriel Duque
Miami Virtual Tours
www.virtualfloridarealtours.com
Order a virtual tour – (305) 331 8960

Reference: Monte Helme; “Say ‘Yes’ to Results – A Dozen Ways to Say ‘No’ to Negativity”; retrieved from realestatemagazinefeedback@rismedia.com