This month’s Virtual Tour Marketing piece was contributed by Mike Stolte a fellow RTV virtual tour provider from the Houston, TX market. Mike Stolte attended The FORMULA 75 and was blown away by a potential new income stream that had been right in front of him for years and had gone unnoticed.
After watching the show, Mike created a unique single-sided flyer that RTV providers can use to help sell advertising placements within their tours. Fusion’s powerful affiliate advertising engine, built into the virtual tour software system, allows multiple ads to be displayed in the lower-left corner of a tour and rotated at custom time intervals. These clickable ads send visitors directly to the advertiser’s website, creating additional value for sponsors. Advertisers can also track impressions, visits, and clicks through detailed weekly reports, similar to virtual tour traffic reports, giving them clear insight into how their ads are performing and reinforcing the value of advertising within your tours.
We recommend that every RTV tour provider minimally advertise their photography business on their virtual tours and this practice is discussed heavily during the show. On the show, we also talk about recommended advertisers as well as potential sales scenarios.
We encourage that you watch The FORMULA 75 before attempting to sell ads on your tours and utilize this marketing piece.
As part of a continued effort to create the highest quality marketing pieces, we have created this in Adobe Photoshop, utilizing layers. This allows greater flexibility for the photographer. All of the flier colors, information and photos are completely customizable using a program that almost all photographers currently use.
Thanks for your support!
Team RTV