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Do you Pay Per Click?

If you’re running a virtual tour business, you might be wondering if Pay Per Click advertising is beneficial to your business. Pay Per Click or PPC ads are beneficial for virtual tour businesses of all sizes. Paid search allows you to pay a fee to have your website be displayed on search result pages when someone types in a specific keyword or phrase to the search engine. You only pay when someone clicks.

As you know RTV cares much more about your natural ranking in the search engines.  Traverse City Virtual Tours for example will reveal to you BlueLaVaMedia and Detroit Virtual tours will reveal to you Real Vision Studio.  However team BlueLaVa might not rank very well on Traverse City Photography and would like to.  In this case allocating a small budget to PPC for your virtual tour company is a great idea.

Here are some top reasons why PPC may be beneficial to your virtual tour business:

Targeted Website Traffic
Since you have the option to assign which ads are displayed for certain keywords and phrases, as well as what page a user will land on when they click your ad, quality of your website traffic will increase.

Location Targeting
With paid search, you have the ability to control where your ads are being shown to help focus your ads on the areas that you service and not those that you don’t. This of course in turn could help increase your return on investment. If you have specific sales that are only going on in a certain city, you can ensure that your ads for that sale are only shown to people searching from that city.

Fast Results
Unlike SEO which takes some time to build up, PPC ads can be up and running quickly, bringing in qualified traffic and leads to your website.  A good targeted PPC campaign when launching your new virtual tour business is a great idea to get things rolling!

Reincforce SEO with PPC
PPC is a nice supplement to your search engine optimization because you can use it to quickly determine which keywords drive traffic and conversions, and then build those keywords into your organic SEO efforts.

Set your own Budget
With PPC, you are able to alter your budget to meet your sales goals and how aggressive you want to be with certain campaigns. Because you only pay when an ad is clicked, you are easily able to manage costs, track conversions from PPC, and determine your return on investment.

Display Advertising
Display advertising lets you create not only text ads, but also image, interactive and video ads. These ads can then be placed on websites that are relevant to what your business is selling. You are also able to manage and track your budget with display ads, just like the search ads.

Remarketing
Remarketing lets you show ads to users who have previously visited your website. You are able to set which ad gets shown to users based on certain actions they did or did not take on your site.

Mobile Ads
Mobile ads help you to reach your audiences while they are on-the-go and away from their computers. These ads will appear in search results, on content websites, in apps and video.

If any of you would like some help with your PPC or SEO you should take some time and watch our FORMULA series that’s in your Rockpointe Marketing account.  RTV provides TONS of excellent resources for our virtual tour providers through our monthly webinars and talk shows.

Thanks for your continued support!

Team RTV
Order a virtual tour today!

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“Success with RTV from a Real Estate Agent’s Point of View
In early 2005 as the real estate market here in the Florida Keys started to slow, I could see I would have to brush up on my marketing skills and find better ways to expose my listings to potential buyers. With so many Florida Keys homes and condos sold as vacation homes, an online presence with great photos and virtual tours becomes essential. A few years earlier I was the first agent in our area to do virtual tours. I had tried the two-shot version but the results were not very good. Then the market got so hot, and properties were selling so fast, there was no real need to have tours. I could see the tide turning and I wanted to add virtual tours back to my listings so I started doing some research to find the best solution. After looking at a lot of low quality tours, I found RTV. Having taken some photography courses in college, and with over 30 years in the real estate business taking photos of houses, I decided to do the tours myself. My first RTV tour was of one of the highest priced homes in Key Largo. Shortly after submitting it, I received a call from a buyer who said his wife had seen a virtual tour on the Internet and she wanted him to take a look at the property while he was in the Keys. During the showing he called his wife at home and told her to look at the virtual tour again. They decided then and there to make an offer. They ended up buying the property. The wife never came to see it until closing. The selling price was $3.7 million.

Since then there have been other situations where a buyer’s partner or family member could not be present but the decision to go forward was based on the virtual tour. Many times in the course of showing one of my listings with an agent from another company, I hear the buyers talking about having seen the virtual tour on the Internet. It seems they find the listings and have their agent make the appointment which results in more showings and sales for my sellers. I have a contract pending on a property which is scheduled to close later this month. The buyers have never been inside the house. Asking price almost $3 million.

In spite of our market being down almost 50% in the number of sales, and the inventory being up almost 50% in the number of listings, this has been my best year ever in real estate with over $12 million in sales so far – and it is only April. Thank you RTV for helping take my career to a new level.”

Sharon Nyman

Virtual Tour Provider

Feature List

  • 100% Your Brand & White Label
  • Advanced Customer Storefront
  • Advanced Photo & 4K Streaming Video Delivery
  • Automated Weekly Traffic Reports
  • Built-in 360 Virtual Tour Software
  • Calendar Integration & Job Scheduling System
  • Create Interactive Floor Plans with Hot Spots
  • Custom 360 Virtual Tour Layouts
  • Discounted Virtual Staging Services
  • Easy-to-Use Secure Client Portal
  • Invoice, Prepay, & Pay-To-Download
  • Jobs from RTV’s National Hotel Accounts
  • Photographer Management System
  • Secure HTTPS Links
  • Six Elegant Property Website Layouts
  • Stripe, PayPal, Square, & QuickBooks Integration
  • Unlimited Hosting
  • Unlimited Phone Training & Technical Support
  • Works with ANY 3D–360 Camera
  • Zillow, Matterport, & iGuide Compatible

“RTV, Best Service, Great Products!!!
We opened Photos Sell, real estate photography in January 2015. I found RTV during a search for a portal site so I could send high res images over the internet to my customers. When I called this company I was greeted by the owner himself. Jason LaVanture. Jason explained what RTV was about and what they can do for my new business. Great customer service, training, high res Virtual Tours and much, much more. After I signed up I got all of the above and much, much more. I received excellent training on the system. Instant help from customer support almost never got a voice mail and when I did they always got right back to me ASAP. The product is like nothing else, it set me apart from my competition. Look if your pictures are not good, they will no look good on any medium. I now work for 35 agents and exclusive with two large Brokers in our area. I am busy as hell. I read the complaints on this company and my response to those who complained is: you can’t make a living off the leads you get for RTV. You need to market you self, have a great product and provide great customer service. Look, I am no one special to RTV, just a customer and I have received outstanding service, their web portal works flawlessly and is easy to use and navigate. I can pickup the phone and speak to the Owner any time, he is a great resource and can be depended upon should you have a problem!! Thank you RTV. I prefer not be anonymizes: George Pulizzano, Photos Sell, Tampa, Florida.”

George Pulizzano

George Pulizzano Photography

“I became a RTV Full Service Provider after I researched many different virtual tour software solutions and purchased several different packages from virtual tour companies in the industry. RTV wins hands down! Their tours are truly INTERACTIVE and professional quality. Unlike other software that can distort images and give the ‘fishbowl’ effect, RTV offers a superior software solution that forgives even the most amateur of photographers and allows professional photographers to REALLY show off their work. In the last year my company has produced more than 170 tours for both commercial and real estate applications and that number is growing daily. On top of our own marketing efforts, RTV has sent us MANY qualified leads! 95% of all the leads that they send us result in an immediate order! To top the cake, their support staff is ON THE BALL!! A BIG thank you to Torie, Jon, Jacque (tour track), Ben and especially Jason for all of their training, support and attention to detail. I have been known to be a little ‘fiery’ and passionate about my business, but they have always answered my support requests promptly and professionally! I highly recommend their software to anyone who is even considering doing their own tours in-house OR starting a virtual tour company. You simply CANNOT beat the level of support or quality of software.”

Cheryl Waller

Virtual Tour Provider

“Success with RTV from a Real Estate Agent’s Point of View
In early 2005 as the real estate market here in the Florida Keys started to slow, I could see I would have to brush up on my marketing skills and find better ways to expose my listings to potential buyers. With so many Florida Keys homes and condos sold as vacation homes, an online presence with great photos and virtual tours becomes essential. A few years earlier I was the first agent in our area to do virtual tours. I had tried the two-shot version but the results were not very good. Then the market got so hot, and properties were selling so fast, there was no real need to have tours. I could see the tide turning and I wanted to add virtual tours back to my listings so I started doing some research to find the best solution. After looking at a lot of low quality tours, I found RTV. Having taken some photography courses in college, and with over 30 years in the real estate business taking photos of houses, I decided to do the tours myself. My first RTV tour was of one of the highest priced homes in Key Largo. Shortly after submitting it, I received a call from a buyer who said his wife had seen a virtual tour on the Internet and she wanted him to take a look at the property while he was in the Keys. During the showing he called his wife at home and told her to look at the virtual tour again. They decided then and there to make an offer. They ended up buying the property. The wife never came to see it until closing. The selling price was $3.7 million.

Since then there have been other situations where a buyer’s partner or family member could not be present but the decision to go forward was based on the virtual tour. Many times in the course of showing one of my listings with an agent from another company, I hear the buyers talking about having seen the virtual tour on the Internet. It seems they find the listings and have their agent make the appointment which results in more showings and sales for my sellers. I have a contract pending on a property which is scheduled to close later this month. The buyers have never been inside the house. Asking price almost $3 million.

In spite of our market being down almost 50% in the number of sales, and the inventory being up almost 50% in the number of listings, this has been my best year ever in real estate with over $12 million in sales so far – and it is only April. Thank you RTV for helping take my career to a new level.”

Sharon Nyman

Virtual Tour Provider