When it comes to virtual tours or even the internet in general, less is rarely more. Think about the last website you visited. Were you confident buying from a company you had never heard of that provided little information, or from a page that only displayed a single image and a basic description? Today’s consumers expect more detail, more interaction, and more transparency. Using a powerful real estate photo and media delivery platform allows businesses to combine rich visuals, detailed property information, and immersive experiences that build trust and keep potential buyers engaged.
If you are like me you were hoping to find more information such as product specs, additional views, compatibility with other products, performance, capabilities, etc. Not happy with the limited information you were given, you began looking else where. We want visuals and imaging to feed our imagination and satisfy curiosity. Buyers are seeking to find as much information as possible, instantly. 360 Virtual Tours have the same purpose as a website, they provide information. Since buyers are looking to find as much information about a potential home as they possibly can, the tour needs to provide it. Every panorama and every still picture highlights a part of the home giving the buyer another reason to continue to consider this home.
Ben Knorr
Real Tour Vision Lens Engineer